In the backdrop of Di matteo’s exit from Chelsea FC, after guiding them to become the first club to bring Champions League to London, why it eluded from clubs in financially rich cities of Europe like Paris, Rome, Berlin. London would have missed from the list, had this blog written last year. For instance, take example of Paris Saint Germain(PSG), only major club in Paris. why they failed to attract fans from their populous and economically rich city and considered as real contenders for the title. In Rome, although AS Roma and SS Lazio are present, they are behind Juventus, AC Milan and Inter Milan financially as well as in European success. Similarly London boasts 6 clubs this year with top clubs like Arsenal, Chelsea, Spurs. Still London had to wait for more than half a century for the trophy.